Privacy Policy for Dress Canyon

At Dress Canyon, we are deeply committed to protecting the privacy and security of your personal data. This Privacy Policy outlines the types of information we collect, how we use it, and the steps we take to safeguard your data, in compliance with international standards such as GDPR.

1. Information We Collect

We collect information primarily to process your potential inquiries (since we don't process orders directly) and improve your browsing experience. The data collected falls into two main categories:

A. Information You Voluntarily Provide

This includes information you provide when using our Contact Us page or interacting with our brand:

• Contact Details: Your name, email address, and phone number.
• Correspondence: The content of your communications with us (emails, support messages).

B. Automatically Collected Information

When you visit our website, certain non-personal information is collected automatically:

• Usage Data: Information about your interaction with our site, such as pages viewed, time spent on pages, and navigation paths.
• Device Information: Your IP address, browser type, operating system, and device identifiers.

2. How We Use Your Information

We use the collected data for the following legitimate business purposes:

• To provide and maintain the functionality of our website (e.g., ensuring pages load correctly).
• To respond to your inquiries and support requests efficiently.
• To monitor and analyze usage patterns to improve the design, content, and performance of the site (SEO optimization).
• To ensure the security of our website and prevent fraud.

3. Data Retention and Security

We only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for satisfying any legal, accounting, or reporting requirements.

We implement robust physical, electronic, and managerial procedures to safeguard and secure the information we collect. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

4. Your Data Protection Rights (GDPR Compliant)

Under data protection laws, you have specific rights regarding your personal data:

• Right of Access: You have the right to request copies of your personal data.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate.
• Right to Erasure ('Right to be Forgotten'): You have the right to request that we erase your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

5. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top of this Policy. You are advised to review this Privacy Policy periodically for any changes.